I’m interested first and foremost in people and their stories. I think that what we do, as people, is we create narratives in an effort to impose a sense of order on an otherwise chaotic world. We create narratives and then we share them, so that other people can make sense of everything, too. For as long as I can remember, all I ever wanted to be was a writer. To make sense of the world. To share whatever information I’ve gathered and, in the process, learn it all the better myself.
Content starts with writing. Every idea has the perfect medium for its ultimate expression—be it a video, podcast, a painting, or what have you—but no matter what, it usually starts with writing. A pencil and a legal pad. A pen and a napkin. A whiteboard and a marker.
I have a degree in English with a concentration on Creative Writing. Because if you’re going to be a writer, you have to write a lot and read a lot. Doing both, and continuing to do both, serves me well in my career as a copywriter and content marketer.
The education I have in UX design does, too. If a language is a system of communication, then any writing that a person does needs to satisfy two kinds of users—readers and writers—so every piece of copy is, on some level, a UX problem to be solved. I would suggest that, at least in my case, the skill set required for one is applicable for the other.
I’ve been told I’m a “scanner-diver,” one who likes a “deep dive.” I think what that means is that I like to learn everything I can about a given topic before I can move onto another. I find that the more things I learn about, the more apparent the connections between those things become.
Copywriting and content creation all present limitless opportunities for learning. An unceasing inflow of new ideas, areas of interest, best practices, findings, and techniques. There is always so much to learn, and so many new connections to form.
I want to eat the best food in the world. That picture down there is me freaking out about how good the fried chicken at Roister in Chicago is.
My wife and I just had our first child, a baby girl, so now my narrative has a new protagonist.
I’d like to publish a novel. In the meantime, I’m the co-host of a call-in comedy podcast.
You know how there’s that one old dude at the gym playing racquetball? It’s like he barely even moves, but he’s decimating the competition! I’d like to be like him one day.
I make the world’s greatest scrambled eggs. Second place isn’t even close.