Working for CLEAResult, I was part of a team that focused on Content Marketing—showcasing the work and achievements of the largest energy efficiency firm in North America with an eye toward new business development. I collaborated with creative teams, marketing account managers, and subject matter experts to create press releases, blog posts, white papers, case studies, and much more.
One of the first major projects I was involved in was the launch of the new CLEAResult.com. I wrote most of the solutions copy, advised on the overall look and feel, and consulted on the UX design of the site.
The project I’m proudest of from my time at CLEAResult is the 2018 Innovation Outlook Report. I led a team of writers, photographers, designers and videographers to capture content at CLEAResult’s annual Energy Forum conference, and to synthesize that material into a cohesive report, which you can download here, and a promotional campaign in support of it.
The Innovation Outlook Report is CLEAResult’s signature thought leadership content piece.